0th International Conference on
Marketing Management
"Customer-Centric Marketing Strategies for Sustainable Business Growth"
Paper/Abstract Submission Deadline :
Call for Papers
As a Scientific Research Conference Organizer, the Global Academic Research Institute is proudly organizing the International Conference on Marketing Management (ICMM 2027) under the theme of “Customer-Centric Marketing Strategies for Sustainable Business Growth”. We welcome proposals for papers and invitations for abstract submissions, which are now open for both oral and poster presentations covering current research and new processes. All contributions should be of high quality. During the review period, Papers will be reviewed by eminent scholars in the respective areas.
Two types of submissions are invited:
01. Full papers reporting on original & unpublished research
02. Work-in-progress papers or Abstract or Case Studies or Projects
Marketing has become a global language of the new millennium. However, with an increase in consumer power, strict legislation, and competition the job of marketers has become more complex and much like a boundary-spanner. Time to build important connections while enjoying relaxed conference breaks. Please note that speakers are encouraged to submit a full paper before the conference. In addition, all the submitted full papers will be reviewed by the journal editorial board and a few high-end papers will be published in GARI e-Journal having ISSN & DOI, and All Selected papers will be published in conference printed proceedings having ISBN as well as a conference library page.
For abstract submission fill in the online submission form or contact helpdesk@gariteam.com. Presentation time allocated 20 mins (15 mins presentation 05 mins questions),
All Selected papers will be published in different Journals
GARI International Journal of Multidisciplinary Research (www.research.lk) International Journal of Management (Online: ISSN 2424-6433) International Journal of Economics & Sustainable Development (Online: ISSN 2513-261x) as well as GARI Digital Research Library,
Print & Online proceedings Book will include "Extended Abstracts", should be at least three pages, but not more than five pages in length including the references. The word limit is 1000 - 1200 words.
Note - Offer certificate for co-authors & All Participant Delegates
Virtual Delegate Presentation (via ZOOM platform) is available at the conference & All the presentations LIVE STREAM on Facebook. After the event, We post the Print Certificate & Proceeding after the Conference
Important Dates
- Paper/Abstract submission deadline : 31st January 2027
- Notification of acceptance : Within 21 Days (+/-3)
- Full paper submission deadline : 31st March 2027
- Registration Deadline : 5th March 2027
- Conference Date :
Scope
Marketing Strategy & Planning
✔️ (Strategic marketing & competitive positioning, marketing planning & implementation, market segmentation/targeting/positioning, relationship marketing & customer value)
Consumer Behaviour & Psychology
✔️ (Consumer decision-making & perception, motivation/attitudes/learning theories, cultural & social influences on consumption, emotional & experiential consumer behaviour)
Digital & Social Media Marketing
✔️ (Online marketing & digital advertising, social media campaigns & engagement, SEO & SEM, content marketing & influencer marketing)
Brand Management & Communication
✔️ (Brand equity & positioning, integrated marketing communications (IMC), advertising/PR/promotional strategies, storytelling & brand narratives)
International & Global Marketing
✔️ (Cross-cultural marketing strategies, global brand management, market entry & international expansion, multinational consumer insights)
Sales Management & Customer Relationship
✔️ (Sales leadership & performance management, CRM systems, loyalty programs & retention strategies, omnichannel & retail sales management)
Marketing Analytics & Data-Driven Decision Making
✔️ (Big data & predictive analytics, marketing metrics & performance evaluation, AI & machine learning for insights, customer analytics & segmentation)
Ethical, Sustainable & Trending Marketing
✔️ (Ethical & responsible marketing, sustainability communication & green marketing, social impact & corporate responsibility, fashion/arts/sports/events/travel/hospitality marketing)
Registration Fees
| Participant | Amount |
| Delegate Presenter / Author (Oral) | 290 EURO |
| Delegate Student Presenter / Author (Oral) | 260 EURO |
| Virtual Delegate | 230 EURO |
| Accompanying Person / Delegate Listener | 260 EURO |
| E-Poster Presentation (Remote Delegate) | 175 EURO |